Beats headphones were looking for a delivery firm to partner up with for their [#beatssolo] Christmas 2015 campaign. They need a group of cycle couriers who could deliver headphones on demand all around central London on-demand, within less than hour and take photographic evidence of the delivery. The campaign took place on the 23rd of December and anyone who wanted to be gifted a pair of free Beats simply had to tag a tweet with #GetBeats and go submit.
We chose the fastest cycle couriers on our fleet, opened up our cycle courier delivery area temporarily for those selected riders and armed them with as many headphones as they could carry. We also supported them with a roaming cargo bike that could supply them with additional stock as needed. The couriers used the photo functionality in the Gophr courier app to submit selfies with the winners which we then shared with Beats to post on Twitter.