Last-minute lovers
Are you leaving deliveries too late this Valentine’s Day?
- 389% increase in orders / deliveries* from Feb 13th 2023 to Feb 14 2023
- Only 7/26 major florists** offer guaranteed same day as their fastest option
- 220 million roses sold every year for Valentine's Day in the UK
*Source: Gophr analysis
** Source: Gophr proprietary data
FLORISTS THAT OFFER GUARANTEED SAME DAY DELIVERY
MOST PURCHASED FLOWERS ON VALENTINE’S DAY
#1 Roses
#2 Tulips
#3 Orchids
DISTANCE TO LONDON: FLOWERS FROM THE UK
- Peonies 38 miles | Kent
- Chrysanthemums 71 miles | East Sussex
- Tulips 106 miles | Norfolk
- Sunflowers 119 miles | South Lincolnshire
DISTANCE TO LONDON: FLOWERS FROM OVERSEAS
- Roses 422 miles | Netherlands
- Hydrangea 5,713 miles | Japan
- Orchids 5,862 miles | Thailand
- Carnations 7,442 miles | Chile
WHAT VALENTINE’S SHOPPER ARE YOU?
Beyond flowers: What other gifts are people buying for Valentine's Day?
Greetings
cards:
11%
Meals at
home:
10%
Chocolate:
9%
Perfume:
9%
Source: Consumer survey by Gophr
“One thing we’ve learned about customers over the years is the importance they place on delivery speed. The faster we can get products to customers, the more likely they are to buy them”
Want to deliver quicker?
Gophr can help with that.
Get in touch to find out how we help florists get setup for same day delivery.
Top 25 UK florists analysed by Gophr
| Amarante Flowers | Freddies Flowers |
| Appleyard London | Great British Flowers |
| Arena Flowers | Haute Florist |
| Bloom | Interflora |
| Bloom & Wild | Love Delivered |
| Bunches | Marks & Spencer |
| Eflorist | Moonpig |
| Floom | Moyses Stevens |
| Floward | Next |
| Flower Box | Prestige |
| Flower Station | Ronny Colbie |
| Flowersbx | Waitrose |
| Flying Flowers |
Links to all sources:
https://www.telegraph.co.uk/gardening/tools-and-accessories/best-online-flower-delivery-companies-bouquets-same-day/
https://www.sarahraven.com/articles/how-to-plant-and-grow-chrysanthemums
https://www.ehow.com/facts_5594999_busiest-day-florists_.html
https://global.chinadaily.com.cn/a/202401/08/WS659b4cd6a3105f21a507b01a.html
https://www.bloomandwild.com/the-blog/floriography-language-of-flowers-meaning
https://www.zerowasted.co.uk/best-sustainable-flower-delivery
https://www.amarantelondon.com/blogs/blog/londons-best-ethically-sourced-sustainable-flowers? gad_source=1&gclid=Cj0KCQiAsburBhCIARIsAExmsu46JJ8n48bfxvDBd1ytXVXhG_6W7Lb6NWujjNpHwETyEdEgOgVswWkaAsiwEALw_wcB
https://www.timeout.com/london/shopping/same-day-flower-delivery-in-london
https://www.telegraph.co.uk/gardening/tools-and-accessories/best-online-flower-delivery-companies-bouquets-same-day/
https://store.mintel.com/report/uk-valentines-day-market-report
https://www.eflorist.co.uk/?–&gad_source=1&gclid=Cj0KCQiAnfmsBhDfARIsAM7MKi3cJk6UN9uWRyGrV8DJgoJe9Wvw7rd7X_KWhkQ_C4uCUHRQ11GaMpkaAqd3EALw_wcB
https://www.grocerygazette.co.uk/2023/03/15/morrisons-tulip-mothers-day/
https://britishfloristassociation.org/valentines-everything-you-need-to-know/ https://www.harpersbazaar.com/uk/culture/lifestyle_homes/g35278262/best-flower-delivery/
http://www.flowers.org.uk/a-z/where-your-flowers-come-from/
https://blog.teleflora.com/5-most-popular-flowers-to-give-on-valentines-day/
https://www.you.co.uk/why-you-shouldnt-buy-roses-on-valentines-day-flowers/
https://www.thesun.co.uk/shopping/gifts-and-lifestyle/21214579/valentines-day-roses-where-to-buy-cheapest-best/#:~:text=Cheapest%20Valentine’s%20Day%20roses%3A&text=Lidl%3A%20£4.99%20for%20Mixed,%2C%20available%20now%20%2D%20shop%20here.
https://home.barclays/news/press-releases/2023/02/valentine-s-day-spending–brits-getting-l-amour-for-less-/
https://www.oasishomeandhobby.co.uk/blog/post/most-popular-flowers-for-valentines-day-flower-arrangements.html#:~:text=The%20most%20popular%20flower%20to%20give%20on%20Valentine’s%20Day%20is,as%20lilies%2C%20tulips%20or%20carnations.
https://www.flowersfromthefarm.co.uk/inspiration/why-british-flowers/
https://docs.google.com/forms/d/1QdhecdqaB5ni8Ru7zsnQopvgQqbbskwNzddlNzj0la0/edit#responses
