Last-minute lovers
Are you leaving deliveries too late this Valentine’s Day?
- 5X Based on an analysis of last years’ order data, Gophr expects to receive over five times as many same day delivery flower orders from its trade customers on 14th February vs orders received on the previous day
- Only 11/26 major florists** offer guaranteed same day as their fastest option
- 78% same day Additionally, Gophr also revealed that 78% of all flower orders are booked for the same day
- Last Orders - 11pm The latest delivery on last year’s Valentine’s Day being 11pm - a true last minute cupid!
*Source: Gophr analysis
** Source: Gophr proprietary data
FLORISTS THAT OFFER GUARANTEED SAME DAY DELIVERY
“One thing we’ve learned about customers over the years is the importance they place on delivery speed. The faster we can get products to customers, the more likely they are to buy them”
COST OF LOVING
- A 12-pack of Durex Originals Extra Safe Condoms Regular Fit from Superdrug has increased from £10.99 in 2024 to £11.49 - that’s almost an extra five pence per condom!
- A box of Lindor Assorted Chocolates from Lindt (200g) has gone from an average price of £5.82 in Jan 2024 to £7.13 in 2025
- The average cost of weddings taking place in 2025 has increased to £25,625, a jump of 3.7% from the 2024 figure of £24,710.
- Eating out at a restaurant cost 20% more in 2024 YoY and is set to rise even higher this year.
Want to deliver quicker?
Gophr can help with that.
Get in touch to find out how we help florists get setup for same day delivery.
Top 25 UK florists analysed by Gophr
| Amarante Flowers | Freddies Flowers |
| Appleyard London | Great British Flowers |
| Arena Flowers | Haute Florist |
| Bloom | Interflora |
| Bloom & Wild | Love Delivered |
| Bunches | Marks & Spencer |
| Eflorist | Moonpig |
| Floom | Moyses Stevens |
| Floward | Next |
| Flower Box | Prestige |
| Flower Station | Ronny Colbie |
| Flowersbx | Waitrose |
| Flying Flowers |
Links to all sources:
“A box of Lindor Assorted Chocolates from Lindt (200g) has gone from an average price of £5.82 in Jan 2024 to £7.13 in 2025” – https://www.trolley.co.uk/grocery-price-index/
A 12-pack of Durex Originals Extra Safe Condoms Regular Fit from Superdrug has increased from £10.99 in 2024 to £11.49 – almost an extra five pence per condom! https://www.superdrug.com/health/sexual-health/condoms/durex-originals-extra-safe-condoms-regular-fit-12s/p/535602
The average cost of weddings taking place in 2025 has increased to £25,625, a jump of 3.7% from the 2024 figure of £24,710 – https://www.compareweddinginsurance.org.uk/blog/average-cost-uk-wedding.php
Eating out at a restaurant cost 20% more in 2024 YoY and is set to rise even higher this year – https://www.thedrinksbusiness.com/2025/01/prices-at-your-local-restaurant-could-soar-by-28/
