Beauty: we want it now!
Shoppers want beauty products shipped faster
- 42% shoppers expect rapid delivery Guaranteed same day or next day delivery when they purchase online.
- Only 5% beauty brands offer it Just 1/20 have same day as their fastest option.
Source: Cencuswide x Gophr research, & Gophr analysis
BEAUTY DELIVERY EXPECTATIONS
- Speed matters more to social shoppers: Nearly double the no. of Instagram shoppers want same day vs. online shoppers
- Women want online orders faster:47% women expect rapid delivery vs. 37% men
- But men have the need for speed on social:On Instagram, 17% men demand same day delivery vs. 12% women. And on TikTok, 15% men demand same day delivery vs. 11% women
Source: Gophr analysis
BEAUTY BRANDS THAT OFFER GUARANTEED SAME DAY DELIVERY
-
Byredo
-
Chanel
-
Diptyque
-
Illamasqua
-
Jo Malone
Source: Gophr analysis
Consumer delivery expectations when shopping for beauty online
Same day:
8%
Next day:
34%
48 hours:
22%
72 hours:
11%
Source: Cencuswide
“Brands are lagging behind in meeting this new demand [for same day delivery], particularly for those who buy through social channels like Instagram and TikTok, where users watch an influencer’s videos or an online makeup tutorial with clickable links, and they want that item right away.”
Graham Smith, Strategic Accounts Director at Gophr
Consumer delivery expectations when shopping for beauty online vs. via Instagram
Same day:
14%
Same day:
8%
Next day:
36%
Next day:
34%
48 hours:
33%
48 hours:
22%
72 hours:
17%
72 hours:
11%
Source: Cencuswide
Consumer delivery expectations when shopping for beauty online vs. via TikTok
Same day:
13%
Same day:
8%
Next day:
36%
Next day:
34%
48 hours:
31%
48 hours:
22%
72 hours:
20%
72 hours:
11%
Source: Cencuswide
THE IMPACT OF INFLUENCERS AND CELEBRITIES ON THE BEAUTY INDUSTRY
TOP BEAUTY INFLUENCERS ON INSTAGRAM
TOP BEAUTY INFLUENCERS ON TIKTOK
CURRENT TOP 3 BEAUTY TRENDS ON SOCIAL MEDIA
#1
Cinnamon Cookie Butter Hair
211.9M views
#2
Cherry Cola Lipstick
38.8M views
#3
Strawberry makeup
23M views
Source: Promoty
Want to deliver quicker?
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Get in touch to find out how we help beauty brands get setup for same day delivery.
100 Top Beauty Retailers analysed by Gophr
| 4.5.6. Skin | Jo Malone |
| Aesop | Josh Wood |
| Atelier Cologne |
Kate Somerville
|
| Augustinus Bader | Kératase |
| Aveda | Kiehl’s |
| Avon | Kiko Milano |
| Bamford |
Kohl Kreatives
|
| bareMinerals | L’Occitane |
| Barry M | La Mer |
| Beauty Pie | la prairie |
| Benefit |
La Roche-Posay
|
| Bobbi Brown | Lancôme |
| Boss | Living Proof |
| Botanics* | Lixirskin |
| BPerfect Cosmetics | Louis Vuitton |
| Bumble & Bumble | MAC |
| Burberry | Moroccanoil |
| Burt’s Bees | Morphe |
| Byredo | Mugler |
| BY TERRY | Murad |
| Calvin Klein | Nars |
| Carolina Herrera | Neal’s Yard |
| Chanel | Nivea |
| Charlotte Tilbury | No7 |
| Clarins | Olaplex |
| Clinique | Origins |
| Cloud Nine | Oskia |
| Creed | Ouai |
| Dermalogica |
Paco Rabanne
|
| Dior | Penhaligon’s |
| Diptyque | Ralph Lauren |
| Dolce & Gabbana |
Ren Clean Skincare
|
| Dr. Barbara Sturm |
Revolution Beauty
|
| Dr. Jart+ |
Sarah Chapman
|
| e.l.f. | Shiseido |
| Elizabeth Arden | Sisley |
| Estée Lauder | Smashbox |
| Fenty Beauty | SpaceNK |
| fresh |
Sunspel Neroli
|
| George Northwood |
The Body Shop
|
| ghd |
Trinny London
|
| Giorgio Armani | Tom Ford |
| Glossier | Too Faced |
| Gucci | U Beauty |
| Guerlain | UltraViolette |
| Hourglass | Urban Decay |
| Huda Beauty | Valentino |
| Illamasqua |
Victoria Beckham
|
| It’s a 10 | Vieve |
| James Read | Younique |
Links to all sources:
https://promoty.io/beauty-influencers/
https://hypeauditor.com/free-tools/tiktok-engagement-calculator/?username=meredithduxbury
https://promoty.io/beauty-influencers/
https://hypeauditor.com/free-tools/tiktok-engagement-calculator/?username=meredithduxbury
https://7208750.fs1.hubspotusercontent-na1.net/hubfs/7208750/050923-Beauty%20Report%202023/Kolsquare_Rapport_Beaute_EN.pdf?utm_campaign=230906-Beauty%20Report%202023-EN-ANS&utm_medium=email&_hsenc=p2ANqtz–tgRlJPlkXo_QbbPgZnmeB_-fqDDKBPZrpu-hXpI2_WZiFtii98e-w44rgIsJdhpv-r3B_hjnvyAn9aIDRVwLeZkNsYA&_hsmi=273156880&utm_content=273156880&utm_source=hs_automation&hsCtaTracking=6392c1df-0464-455a-9c7f-c7639ac5c40f%7C54c758e9-1524-4808-ada8-987e5292e8f9
https://www.allure.com/gallery/celebrity-beauty-brands
https://www.cosmopolitan.com/style-beauty/beauty/a44892639/tiktok-beauty-trends-2023/
https://cosmeticsbusiness.com/make-up-forms-nearly-half-of-all-uk
https://www.businessoffashion.com/articles/beauty/beauty-brands-driving-growth-from-tiktok-videos/
https://www.beautypackaging.com/contents/view_breaking-news/2023-10-11/top-10-most-popular-beauty-brands-on-tiktok/
https://business.instagram.com/blog/introducing-shops-on-instagram?locale=en_GB https://www.retail-week.com/marketplaces/tiktok-shop-partners-with-royal-mail/7045045.article
https://7208750.fs1.hubspotusercontent-na1.net/hubfs/7208750/050923-Beauty%20Report%202023/Kolsquare_Rapport_Beaute_EN.pdf?utm_campaign=230906-Beauty%20Report%202023-EN-ANS&utm_medium=email&_hsenc=p2ANqtz–tgRlJPlkXo_QbbPgZnmeB_-fqDDKBPZrpu-hXpI2_WZiFtii98e-w44rgIsJdhpv-r3B_hjnvyAn9aIDRVwLeZkNsYA&_hsmi=273156880&utm_content=273156880&utm_source=hs_automation&hsCtaTracking=6392c1df-0464-455a-9c7f-c7639ac5c40f%7C54c758e9-1524-4808-ada8-987e5292e8f9
https://www.allure.com/gallery/celebrity-beauty-brands
https://www.cosmopolitan.com/style-beauty/beauty/a44892639/tiktok-beauty-trends-2023/
https://cosmeticsbusiness.com/make-up-forms-nearly-half-of-all-uk
https://www.businessoffashion.com/articles/beauty/beauty-brands-driving-growth-from-tiktok-videos/
https://www.beautypackaging.com/contents/view_breaking-news/2023-10-11/top-10-most-popular-beauty-brands-on-tiktok/
https://business.instagram.com/blog/introducing-shops-on-instagram?locale=en_GB https://www.retail-week.com/marketplaces/tiktok-shop-partners-with-royal-mail/7045045.article
