How our smart courier management platform (broadly) works

A question we often get asked is: what’s so different about Gophr when compared to every other on-demand delivery service out there?

Well, most other on-demand delivery tech companies out there are B2C delivery solutions, usually focused on delivering food. This requires a totally different approach to the market sector we are focused on; traditional B2B courier services.

In B2C, you generally deal with food deliveries. For obvious reasons, food needs to be delivered immediately. The courier will go to the restaurant, pick up the food while it’s still hot and go straight to the delivery point before it has a chance to get cold. Although perfect for this sector, it does lead to an inefficiency problem which is the #1 nightmare of traditional courier company; ‘dead miles’.

Dead miles problem

Difference between food delivery and traditional courier services

“Dead miles” are miles travelled that have not been paid for by a customer. A dispatcher’s (a.k.a. controller’s) job at courier company is to drive efficiency by linking up jobs going in similar directions to cut as many dead miles as possible. All whilst still hitting their customers required pick up and delivery deadlines.

On top of these service requirements you need to be able to track how much a courier is carrying, versus what he has capacity for.

There are more variables to this, but for simplicity’s sake let’s just stick with those four core principles: distance, direction of travel, deadlines, and volumetric capacity.

We built the Gophr platform to be a B2B delivery solution from the ground up, with these core principles driving the entire system in real-time.

Gophr’s platform takes into account all of the current couriers working on the system, their direction of travel, pick up and delivery deadlines, as well as current and future consignment loads versus their stated capacity. It uses the totality of this information to then choose the most optimal courier for any job at the time it’s required. The system doesn’t just do this at the point before it sends the notification to the most optimal courier, but also during the entire life cycle of any given job.

This opens up a whole world of opportunities, particularly at scale. Both in driving efficiencies in real-time, and greater flexibility in how any item can be delivered.

This is where we see Gophr making a real difference going forward. Not just to couriers and customers, but any business that has a fleet that could do with be optimised for greater efficiency.